wet your finger and rub
category: abuse- genital mutilation
advertiser: AMAM Spain
agency: Contrapunto Barlecona
king of shark fins
category: animal rights
advertiser: ACAP
agency: JWT Shanghai
swimming pool
category: environmental
agency: Naga DDB Malaysia
ibelieveinadvertising
i want to be in this line of advertising
to be frank, im sick of doing ads for financial institutions
and no, i dont think ill be happier doing a telco or an FMCG
because no shit, it's all a con job for them to make more money
it's tiring sitting there listening how they can scrape more money out of people who are already working their asses off and trying to make ends meet
it's pathetic knowing that they get upset when a consumer is 'financially savvy'
it's frustrating having to execute based on their poor creative decision
it's sad because this has become their life and they're all scrambling for a bigger piece of the pie
which goes to show, when will the satisfaction finally hit?
yes, i know its a business
yes, i know if they don't do it, somebody else with just as little scruples will
yes, i know what i got myself into when i entered advertising
at least i can opt out of this line
at least im still young when i realised how unfulfilling this is
i want to do something with impact and will create a change
where people will look at the ad and feel something
rather than see the bottom line of where we are selling them something
i dont want to sell anything tangible
i just want to change behaviour
isn't that why you, you and you over there joined advertising?
how cynical we all are now
xL
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